1. Cestovní agentura - František Scherbaum
The Caregiver“Hledáte dovolenou s jistotou? Jsme osobní cestovní agentura (od 2012) s reálnými zkušenostmi. Poradíme lépe než call centrum. Vyzkoušejte 1. Cestovní!”
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
1. Cestovní agentura - František Scherbaum anchors on a vivid Orange (#dd760a) as their primary brand signal, paired with Blue (#1c526d), and accented by Orange. The palette leans warm — inviting and energetic.
#dd760a
Primary
#1c526d
Secondary
#e5c78a
Accent
#774b1c
Accent
#979696
Accent
#5fa933
Accent
Typography
1. Cestovní agentura - František Scherbaum uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
1. Cestovní agentura - František Scherbaum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
1. Cestovní agentura - František Scherbaum is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Orange-Yellow
Used for call-to-action buttons and highlights, creating a sense of excitement and energy.
Poppins
Used throughout the website, providing a modern and clean look.
1
The number '1' is prominently featured in the brand name and logo.
Personal Travel Experience
The website emphasizes the agency's real-world travel experience.
Palm tree logo
The logo features a stylized palm tree with a sun behind it, representing a tropical vacation theme.
Social Media Intelligence
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