What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
14sport.cz anchors on Yellow (#e8e01d) as their primary brand signal, paired with Blue (#474d77), and accented by Gray. The palette leans warm — inviting and energetic.
#e8e01d
Primary
#474d77
Secondary
#676767
Accent
#c3be32
Accent
#9a9949
Accent
#1d4173
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Muli (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
14sport.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
14sport.cz is casual and conversational, authoritative and decisive, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
14sport.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 14sport.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used for accents and calls to action, specifically #e8e01d.
Muli
Used for headings and body text, creating a modern and sporty feel.
Action Shots
Photos of athletes in motion, showcasing the products in use.
Social Media Intelligence
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