1. HFK Olomouc, a.s.
The Innocent“Oficiální stránky fotbalového klubu”
Serves Local football fans, players, and families
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#1f1f1f
Text
#fbfbfb
Background
#c5c5c5
Accent
#868686
Accent
#4d4d4d
Text
#6c6c6c
Accent
Typography
Headings set in GeneralSans-Variable (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
1. HFK Olomouc, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
1. HFK Olomouc, a.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Local market, headquartered in Olomouc, CZ.
CZ
Olomouc, CZ
local
cs
1. HFK Olomouc, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 1. HFK Olomouc, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
HFK
The club is known as 1. HFK Olomouc, using HFK as a short form.
Open Sans
Used for headings and body text, providing a modern and readable look.
Royal Blue
Used in the logo and as a primary color throughout the website, suggesting sport and energy.
Social Media Intelligence
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