What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
1obuv.cz anchors on Blue (#10288d) as their primary brand signal, paired with Blue (#4d4c62), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#10288d
Primary
#4d4c62
Secondary
#bd824d
Accent
#c9cfd1
Accent
#2a2528
Text
#73a9dd
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
1obuv.cz is warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
1obuv.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 1obuv.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Blue
Used in the logo and for some text elements.
Source Sans 3
Used for body text, providing a clean and readable appearance.
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