1patro.cz
The Everyman“E-shop s módními doplňky, dárkovým zbožím a dekoracemi”
Serves Fashion-conscious individuals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
1patro.cz anchors on a muted Red (#b19a9b) as their primary brand signal, paired with Red (#decfcf), and accented by Red. The palette leans warm — inviting and energetic.
#b19a9b
Primary
#decfcf
Secondary
#5e4849
Accent
#8b6f71
Accent
#fefefe
Background
#680100
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
1patro.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
1patro.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Olomouc, CZ.
CZ
Olomouc, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dusty Rose
Used in the logo and website design, creating a feminine feel.
Category-Based Naming
Naming products based on their category (e.g., 'Šperky', 'Dekorace').
Staircase logo
The logo features a staircase shape with different shades of red and brown.
Social Media Intelligence
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