1secondhand.cz
The Everyman“AKCE! 1kg=3kč”
Serves Budget-conscious shoppers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
1secondhand.cz anchors on Orange (#f2dcd4) as their primary brand signal, paired with Purple (#941ff0), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#f2dcd4
Primary
#941ff0
Secondary
#d6a8e8
Accent
#2343f0
Accent
#fefdfe
Background
#d7276a
Accent
Typography
Headings set in Didact Gothic (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
1secondhand.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
circle
Icon + Text
5/10
Brand Character
1secondhand.cz is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
loose
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Příbram, CZ.
CZ
Příbram, CZ
local
cs
1secondhand.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 1secondhand.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Purple
Used in the logo and some design elements.
Nízká cena & Kvalitní zboží
Appears in the title and likely used in marketing.
Rounded Rectangle Text Boxes
The website uses rounded rectangle text boxes to highlight key phrases like "NÍZKÁ CENA" and "KVALITNÍ ZBOŽÍ".
Social Media Intelligence
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