What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand emphasizes its long-standing scouting traditions within the Czech Republic, combined with a strong focus on outdoor activities and youth development. This blend creates a unique positioning around experiencing traditional scouting values in an outdoorsy setting.
Color Intelligence
Jižní kříž anchors on a vivid Blue (#0201fd) as their primary brand signal, paired with Red (#fd0002), and accented by Yellow. The palette leans warm — inviting and energetic.
#0201fd
Primary
#fd0002
Secondary
#f5f50a
Accent
#890076
Accent
#d3dedb
Accent
#c5c633
Accent
Typography
Logo Anatomy
Brand Character
Jižní kříž is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on Drupal.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Jižní kříž is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jižní kříž. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Local Scouting Tradition
References to the scouting movement and its history in the Plzeň region.
Czech Language and Culture
Use of Czech language and references to Czech culture and traditions.
Geographic Reference
The name 'Jižní kříž' (Southern Cross) may reference a geographic or symbolic element.
Scout Maroon
The maroon color (#a94442) is used consistently in the website design.
Products & Business
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