What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
2EC anchors on Blue (#183056) as their primary brand signal, paired with Red (#72625e), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#183056
Primary
#72625e
Secondary
#58585b
Accent
#7f7f7f
Accent
#67b5d7
Accent
#dddedf
Accent
Typography
Headings set in BebasNeueRegular (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
2EC uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
2EC is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, based in CZ.
CZ
regional
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
2EC Blue
Used in the logo and for key call-to-action buttons.
Lato
Used for body text, creating a clean and modern feel.
2EC Font
The font used for the '2EC' logo and the company name is a sans-serif font with a modern and professional look.
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