What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
2J Plus anchors on Blue (#1c3963) as their primary brand signal, paired with Blue (#d8dce2), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1c3963
Primary
#d8dce2
Secondary
#8191a8
Accent
#fcfcfc
Background
#b4becd
Accent
#2b2b2b
Text
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
2J Plus is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Dark Blue
Used in the logo and as a primary color throughout the website.
Arial
Used for headings and body text, providing a clean and readable look.
2J
The brand uses an acronym.
Click logo
The logo features the word "CLICK" with a number 1 incorporated into the "C" and a horizontal bar of colors underneath.
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