2 P.M.
The Everyman“tým aktivních fotbálkářů”
Serves Local football enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
2 P.M. anchors on a muted Yellow (#999965) as their primary brand signal, paired with Yellow (#f0ec0f), and accented by Blue. The palette balances warm and cool tones.
#999965
Primary
#f0ec0f
Secondary
#edf0f3
Accent
#b4b48e
Accent
#191f19
Accent
#00090d
Text
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
2 P.M. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
2 P.M. is casual and conversational, energetic and passionate, simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
2 P.M. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 2 P.M.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Time-Based Name
Using a specific time (2 P.M.) as the brand name.
Mustard Yellow
Used for accents and highlights, specifically #f0ec0f.
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