
4dum.cz
The Everyman“Vše pro dům, byt a zahradu”
Serves Homeowners and renters looking for home, apartment, and garden products.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
4dum.cz anchors on a vivid Orange (#fca413) as their primary brand signal, paired with Orange (#fe8001), and accented by Yellow. The palette leans warm — inviting and energetic.
#fca413
Primary
#fe8001
Secondary
#ffff00
Accent
#1a1937
Accent
#ffc807
Accent
#f8fafb
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
4dum.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, simple.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
4dum.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
4dum.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 4dum.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Tangerine Yellow
Used for primary buttons and highlights, creating a sense of trust.
Exo 2
Used for headings and body text, providing a modern and readable look.
Flower-like shape
A flower-like shape with four petals and a number '4' inside is used as a distinctive visual element.
Rounded sans-serif
The brand uses a rounded sans-serif typeface for the 'DUM' text.
Social Media Intelligence
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