What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
4FITNESS anchors on a vivid Orange (#f7951f) as their primary brand signal, paired with Blue (#1a91d0), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#f7951f
Primary
#1a91d0
Secondary
#fac788
Accent
#b0d9ef
Accent
#60b2de
Accent
#8bc7e7
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
4FITNESS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
4FITNESS is casual and conversational, authoritative and decisive, energetic and passionate.
first_plural
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
4FITNESS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 4FITNESS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Orange (#f7931a)
Used for calls to action and highlights, conveying energy and excitement.
Oswald
Bold and modern font, reflecting a dynamic and active lifestyle.
Sport Silhouettes
Silhouettes of athletes in different sports (cycling, running, soccer, weightlifting) are placed inside colored circles.
Social Media Intelligence
More brands in Retail
Explore other brands in this industry to compare visual identities.
