
4KIDS
The Caregiver“Skutečný příběh hraček”
Serves Parents and gift-givers
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
4KIDS anchors on a vivid Yellow (#f7c831) as their primary brand signal, paired with Blue (#3297cd), and accented by Pink. The palette leans warm — inviting and energetic.
#f7c831
Primary
#3297cd
Secondary
#dc3160
Accent
#6bae46
Accent
#3b382a
Accent
#ffffff
Background
Typography
4KIDS uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
4KIDS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
4KIDS is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, sk
4KIDS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 4KIDS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoBrand Codes
Bright Yellow (#f7c931)
Dominant color used for calls to action and highlights, conveying energy and fun.
Skutečný příběh hraček
Tagline emphasizing the value and story behind the toys.
16000+
Number of toys available, highlighting the extensive selection.
segmented circle
A circle divided into four colored segments.
Social Media Intelligence
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