What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
77.cz anchors on a vivid Blue (#3b88ff) as their primary brand signal, paired with Green (#00e25a), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#3b88ff
Primary
#00e25a
Secondary
#fcaf00
Accent
#363829
Accent
#afc4cb
Accent
#e0e3e5
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
77.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
77.cz communicates with a balanced, middle-of-the-road voice.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
77.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 77.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoMore brands in Retail
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