A JE TO
The Everyman“A JE TO nábytek | sedací soupravy, skříně, postele, stoly, židle...”
Serves Homeowners seeking affordable and functional furniture
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
A JE TO anchors on a muted Green (#385741) as their primary brand signal, paired with Red (#ea3f49), and accented by Red. The palette leans warm — inviting and energetic.
#385741
Primary
#ea3f49
Secondary
#b0050f
Accent
#bfc2c1
Accent
#685549
Accent
#f6f6f6
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
A JE TO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
A JE TO is warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, based in CZ.
CZ
local
cs
A JE TO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by A JE TO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used in the logo and as a background accent color.
Tomato Red
Used for highlighting sales and promotions.
Open Sans
Used for body text, creating a clean and readable feel.
Descriptive Names
Product names are straightforward and describe the furniture type.
Four-leaf clover
The logo features a four-leaf clover, a symbol of good luck.
Arrow-like shape
The logo incorporates a red arrow-like shape that wraps around the brand name.
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