A2larm logo

A2larm

The Outlaw

Deník Alarm | Nejčtenější progresivní deník v ČR

Media·News Website·a2larm.cz

Serves Progressive readers interested in current affairs and social issues

FKGroteskAlarmIndependentProgressiveCriticalInformative11/12 intel

What Drives Them

The Outlaw

Challenges the status quo. Breaks rules to build better ones.

EqualitySolidaritySustainabilityIndependence

Color Intelligence

A2larm anchors on a vivid Red (#fb1c4b) as their primary brand signal, paired with Red (#5d0a1c), and accented by Red. The palette leans warm — inviting and energetic.

#fb1c4b

Primary

#5d0a1c

Secondary

#31050f

Accent

#890f29

Accent

#020001

Text

#f0ebe1

Accent

warm palette(6w/0c)Red · Orange

Typography

A2larm uses FKGroteskAlarm across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Aa
FKGroteskAlarmBodySans Serif
Aa
FKGroteskAlarmHeadingsSans Serif
Aa
inherit !importantUISans Serif

Logo Anatomy

A2larm uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

A2larm is authoritative and decisive, energetic and passionate.

Rebellion
80%
Confidence
70%
Enthusiasm
70%
Warmth
50%
Technicality
50%
Voice Person

third

Reading Level

college

CTA Style

urgent

Signature Words

DeníkAlarmprogresivníudržitelnérovnosti

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withWordPress
Social
facebooktwitterinstagramyoutube

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

A2larm is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by A2larm. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

A2larm

Acronym CodeSupporting

Short, memorable, and emphasizes the core business.

Consistency100%
WebsiteSocial
ActiveOccasional

FKGroteskAlarm

Typography CodeSupporting

Distinctive font choice that shapes the identity.

Consistency90%
Website
ActiveOccasional

Alarm wordmark

Typography CodeSupporting

The word "Alarm" is used as a wordmark, often preceded by an asterisk.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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