Abasto
The Ruler“Nabízíme široký sortiment produktů z celého světa. Více o našem sortimentu.”
Serves HoReCa (Hotels, Restaurants, Cafes)
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Abasto anchors on Green (#a1d318) as their primary brand signal, paired with Yellow (#cee211), and accented by Green. The palette leans warm — inviting and energetic.
#a1d318
Primary
#231f20
Background
#cee211
Secondary
#4e571f
Accent
#ffc30d
Accent
#eb2c25
Accent
Typography
Headings set in Frank Ruhl Libre (a serif — evoking tradition, authority, and print heritage), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Abasto is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Abasto is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Abasto. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Lime Green
Used for the logo and accents, conveying freshness and naturalness.
Frank Ruhl Libre
Used for headings, providing a sophisticated and slightly traditional look.
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