Abbott Laboratories, s.r.o. logo

Abbott Laboratories, s.r.o.

The Creator
Healthcare·Healthcare·abbott.cz
BrandonGrotesqueBlackInnovativeReliableGlobalCaring9/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

InnovationIntegrityPerformanceDiversity

Color Intelligence

Abbott Laboratories, s.r.o. anchors on a vivid Blue (#000077) as their primary brand signal, paired with Blue (#222731), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#000077

Primary

#000000

Background

#ffffff

Background

#222731

Secondary

#009cde

Accent

#63666a

Accent

cool palette(2w/4c)Blue · Gray

Typography

Headings set in BrandonGrotesqueBlack (a sans-serif — clean, modern, and optimized for digital), body in BrandonGrotesqueRegular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
BrandonGrotesqueBlackHeadingsSans Serif
Aa
BrandonGrotesqueRegularBodySans Serif
Aa
Segoe UIUISans Serif
Aa
BrandonGrotesqueBoldsecondary_headingSans Serif

Logo Anatomy

Abbott Laboratories, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncorporate

Brand Character

Abbott Laboratories, s.r.o. is formal and professional, authoritative and decisive.

Confidence
85%
Formality
78%
Technicality
65%
Warmth
55%
Enthusiasm
45%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

healthcareinnovationresearchglobalproducts

Design Playbook

Photography

professional, medical, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

active on 5 social platforms.

Social
facebooktwitterinstagramyoutubelinkedin

Market Presence

multinational, based in XX.

Origin

XX

Market Scope

multinational

Languages

cs

Abbott Laboratories, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Abbott Laboratories, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
StackedIconText

Primary shape: rectangle

Complexity50%
moderncorporate

Brand Codes

#000077

Signature ColorSupporting

Dark blue used in the logo and as a primary color throughout the website.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Brandon Grotesque

Typography CodeSupporting

Used for headings, providing a modern and professional look.

Consistency80%
Website
ActiveOccasional

Abbott

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Abbott 'a' logo

Signature ShapeSupporting

A stylized lowercase 'a' with rounded corners and a horizontal bar, forming a distinctive shape.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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