About

The Sage

“Naší vizí je tvořit nadčasový, udržitelný oděv, který nepodléhá trendům.”

Fashion·Clothing·aboutstyle.cz

Serves Conscious consumers seeking sustainable and timeless fashion.

FigtreeSustainableMinimalistTimelessThoughtful10/12 intel

What Drives Them

📖

The Sage

Seeks truth. Wins through knowledge and informed perspective.

SustainabilityQualityTimelessnessEthical Production

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#000000

Background

#fdfdfd

Background

#dadada

Accent

#b1b1b1

Accent

#464646

Text

#858585

Accent

warm palette(6w/0c)Gray

Typography

Headings set in var(--font-h1--family) (a sans-serif — clean, modern, and optimized for digital), body in Figtree (a sans-serif — clean, modern, and optimized for digital). 22 typeface families in play — a richer, more layered typographic system.

Figtree— BodySans Serif

var(--font-paragraph--family)— BodySans Serif

var(--font-h1--family)— HeadingsSans Serif

var(--font-h2--family)— secondary_headingSans Serif

var(--font-h3--family)— secondary_headingSans Serif

var(--font-h4--family)— secondary_headingSans Serif

var(--font-h5--family)— secondary_headingSans Serif

var(--font-h6--family)— secondary_headingSans Serif

var(--button-font-family-primary)— UISans Serif

var(--button-font-family-secondary)— UISans Serif

var(--font-family)— BodySans Serif

var(--summary-font-family)— BodySans Serif

var(--font-body--family)— BodySans Serif

var(--menu-top-level-font-family)— navigationSans Serif

var(--menu-child-font-family)— navigationSans Serif

var(--menu-parent-font-family)— navigationSans Serif

var(--cart-primary-font-family)— UISans Serif

var(--cart-secondary-font-family)— UISans Serif

var(--font-family— BodySans Serif

var(--menu-localization-font)— navigationSans Serif

var(--badge-font-family)— UISans Serif

var(--font-paragraph-family)— BodySans Serif

Logo Anatomy

About uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

About is authoritative and decisive, warm and approachable, simply spoken and accessible.

Confidence

75%

Warmth

70%

Enthusiasm

65%

Formality

55%

Exclusivity

40%

Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

udržitelnánadčasovámódaBrnooděv

Design Playbook

Photography

natural, lifestyle

Lighting

natural

Color Treatment

clean

Icons

line

Navigation

minimal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Shopify, active on 2 social platforms.

Websitehttps://aboutstyle.cz

Built withShopify

Social

facebookinstagram

Market Presence

Nationwide presence, headquartered in Brno, CZ.

Origin

Headquarters

Brno, CZ

Market Scope

national

Languages

About is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by About. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →