ABSE logo

ABSE

The Ruler

ABSE - nástroje profesionálů

Retail·Tools & Hardware·abse.cz

Serves Professionals and craftsmen

Source Sans 3ProfessionalReliablePracticalTechnical11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityExpertiseEfficiencyDurability

Color Intelligence

ABSE anchors on a muted Blue (#bdcad1) as their primary brand signal, paired with Blue (#0c6e9e), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#bdcad1

Primary

#0c6e9e

Secondary

#1c2747

Accent

#426986

Accent

#575656

Accent

#7c888f

Accent

cool palette(1w/5c)Blue · Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
oblibeneUISans Serif

Logo Anatomy

ABSE uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, industrial.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanindustrial

Brand Character

ABSE is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
75%
Enthusiasm
60%
Formality
55%
Warmth
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

brusnýchřezných kotoučůtechnických kartáčůpilníkůvrtáků

Design Playbook

Photography

product, stock

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on myshoptet, active on 3 social platforms.

Built withmyshoptet
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ABSE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ABSE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleanindustrial

Brand Codes

Dark Blue

Signature ColorSupporting

#0c699b used in the logo and website design to convey professionalism and reliability.

Consistency80%
WebsiteSocial
ActiveOccasional

nástroje profesionálů

CatchphraseSupporting

Positions the brand as a provider of high-quality tools for professionals.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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