AC Turnov, z.s. logo

AC Turnov, z.s.

The Everyman

Klubový web AC Turnov

Sports·Athletics Club·acturnov.com

Serves Athletes and sports enthusiasts in Turnov and surrounding areas

MyriadProCompetitiveCommunity-focusedEnergeticDisciplined10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

ExcellenceTeamworkDedicationCommunity

Color Intelligence

AC Turnov, z.s. anchors on a vivid Blue (#00689f) as their primary brand signal, paired with Blue (#0088ce), and accented by Orange. The palette balances warm and cool tones.

#00689f

Primary

#0088ce

Secondary

#292929

Text

#ffffff

Background

#f78e1e

Accent

#3d454c

Surface

balanced palette(3w/3c)Blue · Gray · Orange

Typography

AC Turnov, z.s. uses MyriadPro across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
MyriadProBodySans Serif
Aa
MyriadProHeadingsSans Serif

Logo Anatomy

AC Turnov, z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

5/10

moderndynamic

Brand Character

AC Turnov, z.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
80%
Enthusiasm
75%
Formality
60%
Warmth
50%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ACTurnovklubovýatletika

Design Playbook

Photography

action, sports, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Social
facebookinstagramyoutube

Market Presence

Local market, headquartered in Turnov, CZ.

Origin

CZ

Headquarters

Turnov, CZ

Market Scope

local

Languages

cs

AC Turnov, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AC Turnov, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity50%
moderndynamic

Brand Codes

AC

Acronym CodeSupporting

The brand is known by its acronym, AC.

Consistency100%
WebsiteSocial
ActiveOccasional

00689F

Signature ColorSupporting

A dark blue used as a primary brand color.

Consistency80%
WebsiteSocial
ActiveOccasional

Location-based name

Naming ConventionSupporting

Name includes the location (Turnov).

Consistency100%
WebsiteSocial
ActiveOccasional

Turnov wordmark

Typography CodeSupporting

The word "Turnov" is written in a red, stylized font with a slight slant and unique letterforms.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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