AC Praha 1890 z.s.
The InnocentServes Athletes and sports enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
AC Praha 1890 z.s. anchors on Red (#cf1e1b) as their primary brand signal, paired with Red (#da7271), and accented by Red. The palette leans warm — inviting and energetic.
#cf1e1b
Primary
#da7271
Secondary
#efbcbb
Accent
#ff0000
Accent
#fffefe
Background
#000000
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Muli (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AC Praha 1890 z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, sporty, classic.
Combination Mark
circle
Icon + Text
6/10
Brand Character
AC Praha 1890 z.s. is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
action shots, candid, sports photography
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
AC Praha 1890 z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AC Praha 1890 z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Founding Year
References to the club's founding year of 1890.
Athletic Blue
Consistent use of a specific shade of blue (#007cba) in the logo and website elements.
Poppins Sans
Use of Poppins font for headings.
Czech Pride
References to Czech athletic tradition and local pride.
Diagonal stripe
The logo features a diagonal red stripe across a white shield.
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