ACANA MORAVA
The Everyman“Josera, Acana, Orijen - Krmivo pro psy a kočky”
Serves Pet owners
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ACANA MORAVA anchors on a muted Orange (#cdc5b9) as their primary brand signal, paired with Red (#d14b35), and accented by Gray. The palette leans warm — inviting and energetic.
#cdc5b9
Primary
#6b6c70
Accent
#d14b35
Secondary
#7a7960
Accent
#be9d74
Accent
#2b1d14
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in wp-font (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ACANA MORAVA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ACANA MORAVA is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product photography
natural
full color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on PrestaShop, active on 1 social platform.
Market Presence
Local market, headquartered in Horní Moštěnice, CZ.
CZ
Horní Moštěnice, CZ
local
cs
ACANA MORAVA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ACANA MORAVA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Brick Red
Used for price tags and call-to-action buttons, creating a sense of urgency and value.
Open Sans
Used for body text, providing a clean and readable experience.
Brand Names
Selling Josera, Acana, Orijen
Dog head logo
A red dog head silhouette is used as a logo.
Social Media Intelligence
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