Accenture
The RulerServes Large enterprises seeking digital transformation and technology solutions
What Drives Them
Commands authority and sets the standard for the category.
Accenture's core positioning revolves around enabling and driving transformation for its clients through technology and consulting services. They 'own' the concept of holistic business transformation.
Color Intelligence
Accenture anchors on Purple (#a100ff) as their primary brand signal, paired with Purple (#7500c0), and accented by Orange. The palette balances warm and cool tones.
#a100ff
Primary
#7500c0
Secondary
#ff7800
Accent
#f1f1ef
Background
#000000
Text
Typography
Headings set in Graphik (a sans-serif — clean, modern, and optimized for digital), body in icont (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Accenture uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Accenture is formal and professional, authoritative and decisive, energetic and passionate — also technically detailed.
Expert consultant
Direct and informati
Design Playbook
Professional, Corporate, Candid
Natural and studio
Full color
Flat and geometric
Top navigation with
Rounded and prominen
Clean and structured
Video with text overlay
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Global presence, headquartered in Dublin, IR, communicating in 10 languages.
IE
Dublin, IR
global
en, es, fr, de, zh, ja, pt, it, nl, other
Accenture is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Accenture. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Purple
Use of purple in branding and marketing materials.
Graphik Font
Consistent use of Graphik font across all platforms.
Data Visualization
Use of data visualization to communicate complex information.
Let There Be Change
Recurring phrase emphasizing the company's focus on change and innovation.
Human-centric imagery
Focus on people and their interactions with technology.
Bold sans-serif
The use of a bold, sans-serif typeface for headlines and key messaging.
Purple V
The letter 'V' in 'REINVENTED' is highlighted in purple, creating a distinctive visual element.
Products & Business
Artificial Intelligence and Data
AI-powered solutions for data-driven decision-making.
Cloud Services
Cloud strategy, implementation, and management services.
Customer Service Solutions
Improving customer service through technology and strategy.
Cybersecurity
Comprehensive cybersecurity solutions to protect businesses.
Digital Engineering and Manufacturing
Digital solutions for engineering and manufacturing processes.
Managed Services
Outsourcing of IT and business processes.
Metaverse Services
Solutions to help businesses leverage the metaverse.
Supply Chain Optimization
Consulting services to optimize supply chain operations.
Showing 8 of 10 products
Social Media Intelligence
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