Achillea - kožní klinika
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Achillea - kožní klinika anchors on a vivid Red (#f26b5c) as their primary brand signal, paired with Red (#fbd9d5), and accented by Red. The palette leans warm — inviting and energetic.
#f26b5c
Primary
#fbd9d5
Secondary
#f58f84
Accent
#fffefe
Background
#fac8c2
Accent
#f7a197
Accent
Typography
Headings set in Source Serif Pro (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Achillea - kožní klinika uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Achillea - kožní klinika is formal and professional, authoritative and decisive, warm and approachable.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Salmon Pink
Used as the primary color, creating a sense of warmth and care.
Achillea Logo Font
The logo uses a rounded sans-serif font with a distinctive plus sign above the 'i'.
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