ACORUS, z. ú. logo

ACORUS, z. ú.

The Caregiver
Social Services·Charity·acorus.cz

Serves Individuals experiencing domestic violence

MontserratCompassionateSupportiveEmpoweringReliable11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

SafetyRespectEmpowermentConfidentiality

Color Intelligence

ACORUS, z. ú. anchors on a vivid Blue (#00a6e3) as their primary brand signal, paired with Blue (#40bbe7), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#00a6e3

Primary

#40bbe7

Secondary

#d8f0f8

Accent

#91d7f0

Accent

#0056ab

Accent

#0090a4

Accent

cool palette(0w/6c)Blue

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
ArialUISans Serif
Aa
Oswaldsecondary_headingSans Serif
Aa
RobotonavigationSans Serif
Aa
LatocaptionSans Serif

Logo Anatomy

ACORUS, z. ú. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: abstract, modern, minimalist.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

abstractmodernminimalist

Brand Character

ACORUS, z. ú. is authoritative and decisive, warm and approachable.

Warmth
80%
Confidence
70%
Formality
60%
Technicality
60%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

domácím násilímsociální situacezačlenění

Design Playbook

Photography

real life, documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withWordPress
Social
facebookinstagramlinkedinyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ACORUS, z. ú. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ACORUS, z. ú.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
abstractmodernminimalist

Brand Codes

00a6e3

Signature ColorSupporting

Used as a primary accent color throughout the website.

Consistency85%
WebsiteSocial
ActiveOccasional

ACORUS

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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