Acronis
The Creator“Protect, Manage and Automate IT in the AI Era”
Serves Businesses and MSPs
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Acronis emphasizes proactive cybersecurity and data protection, positioning itself as a solution for businesses to be ready for and resilient against cyber threats. The focus on 'CyberFit' and 'Active Protection' reinforces this state of readiness.
Color Intelligence
Acronis anchors on a vivid Blue (#00204d) as their primary brand signal, paired with Blue (#2668c5), and accented by Green. The palette leans cool — projecting trust and professionalism.
#00204d
Primary
#2668c5
Secondary
#ffffff
Background
#dae9ae
Accent
#3849e0
Accent
Typography
Acronis uses Acronis Cyber across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Acronis is formal and professional, authoritative and decisive, energetic and passionate — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
professional, corporate
studio
full_color
flat
top_menu
rounded
generous
video
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
Acronis is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Acronis. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Acronis Blue
The specific shade of blue used in the logo and throughout the website. Hex: #2668c5
Acronis Cyber
The custom sans-serif font used for headings and body text.
Active Protection
Acronis's proprietary technology for real-time threat prevention.
MSP
Frequent use of the acronym MSP (Managed Service Provider) to target a key customer segment.
CyberFit
The term 'CyberFit' is used to describe a state of cybersecurity readiness.
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