ACTION PET
The CaregiverServes Pet owners seeking natural and healthy treats for their pets
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
ACTION PET anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#25a6f6). The palette leans cool — projecting trust and professionalism.
#fdfdfd
Background
#0097f5
Primary
#b4bec0
Background
#25a6f6
Secondary
#7c8e91
Background
#3c3d40
Text
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ACTION PET uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ACTION PET is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ACTION PET is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ACTION PET. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Sky Blue
Used for accents and calls to action.
Montserrat Flex
Used for headings, providing a modern and clean look.
Product Ingredients
Naming products by the animal they come from.
Social Media Intelligence
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