Active Benefit
Color Intelligence
Active Benefit anchors on a vivid Blue (#016087) as their primary brand signal, paired with Blue (#2271b1), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#f2f2f2
Background
#666666
Accent
#016087
Primary
#ccd0d4
Accent
#2271b1
Secondary
#007cba
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Active Benefit is authoritative and decisive.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
Active Benefit is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Active Benefit. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
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