AD Label
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AD Label anchors on a muted Blue (#2e3843) as their primary brand signal, paired with Orange (#e43b00), and accented by Gray. The palette balances warm and cool tones.
#2e3843
Primary
#e43b00
Secondary
#000000
Background
#efefef
Accent
#00b26d
Accent
#b6babd
Accent
Typography
Headings set in LeagueGothicRegular (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AD Label uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AD Label is authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, headquartered in Linz, AT.
AT
Linz, AT
regional
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#e43b00
Bright red-orange used for accents and highlights.
LeagueGothicRegular
Used for headings, providing a bold and modern look.
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