What Drives Them
Color Intelligence
ADAM & EVA anchors on a vivid Red (#d20016) as their primary brand signal, paired with Orange (#45382f), and accented by Orange. The palette leans warm — inviting and energetic.
#d20016
Primary
#45382f
Secondary
#261f18
Accent
#5d5a58
Accent
#e5e3e4
Accent
#8f7679
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ADAM & EVA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ADAM & EVA is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Elementor, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cz
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#d20016
Red color used for call-to-action buttons and highlights.
Playfair Display
Used for headings, providing an elegant and feminine feel.
Brand names
Focus on brand names like Triumph and Jockey.
SvetPradla.cz logo
The SvetPradla.cz logo features a distinctive script font with a heart-shaped dot over the 'i', conveying a sense of intimacy and femininity.
Lifestyle imagery
The website uses lifestyle photography featuring models in natural settings, often with animals, to promote a sense of everyday comfort and relatability.
Social Media Intelligence
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