What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Adblue-levne anchors on a vivid Orange (#fcae00) as their primary brand signal, paired with Green (#00e159), and accented by Blue. The palette balances warm and cool tones.
#fcae00
Primary
#00e159
Secondary
#3a87ff
Accent
#000000
Text
#e2f2ff
Accent
#706d64
Accent
Typography
Headings set in neue-haas-grotesk-display (a sans-serif — clean, modern, and optimized for digital), body in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Adblue-levne uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Adblue-levne is authoritative and decisive.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used for primary buttons and accents, specifically #008531.
Neue Haas Grotesk
Used for headings and body text, providing a modern and clean appearance.
Price-based Naming
Using 'levne' (cheap) in the domain name to emphasize affordability.
Square motif
The brand uses a square motif in its logo and as a recurring visual element in its marketing materials.
Lifestyle photography
The brand uses lifestyle photography featuring people using technology in everyday settings.
Social Media Intelligence
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