addconsulting
The SageServes Specialists in customs, international trade, logistics, and waste management
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
addconsulting anchors on a vivid Blue (#4b6cff) as their primary brand signal, paired with Blue (#7d81ff), and accented by Yellow. The palette balances warm and cool tones.
#4b6cff
Primary
#7d81ff
Secondary
#f4c71b
Accent
#fbf3ed
Background
#dbe2ff
Accent
#da0d6a
Accent
Typography
Headings set in Gantari (a sans-serif — clean, modern, and optimized for digital), body in Golos Text (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
addconsulting uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
addconsulting is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, stock
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Blue (#4b6cff)
Primary brand color used in logo and website.
Golos Text
Used for body text, providing a modern and readable feel.
addconsulting
Short, memorable, and suggests value-added consulting.
Abstract A
The logo features an abstract shape resembling the letter 'A', formed by geometric lines and gradients.
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