Adelay
The Caregiver“Adelay - Těhotenské oblečení, nosící bundy i nosící mikiny”
Serves Pregnant and nursing mothers
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Adelay anchors on a muted Blue (#9fa9b3) as their primary brand signal, paired with Red (#d72439), and accented by Gray. The palette leans warm — inviting and energetic.
#686867
Accent
#353534
Text
#9b9b9b
Accent
#c5c5c5
Accent
#9fa9b3
Primary
#d72439
Secondary
Typography
Headings set in Arial Black (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Adelay uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Adelay is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Těhotenské oblečení, nosící bundy i nosící mikiny
Specific product categories are listed in the description.
Beige
Used as a background color.
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