What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Adison anchors on Pink (#e83691) as their primary brand signal, paired with Purple (#523792), and accented by Pink. The palette balances warm and cool tones.
#e83691
Primary
#523792
Secondary
#e1c2d2
Accent
#c6c2d2
Accent
#badce3
Accent
#e6dbb9
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Adison uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Adison is authoritative and decisive, energetic and passionate.
first_plural
high_school
playful
Signature Words
Design Playbook
Professional, Lifestyle
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Fuchsia (#e73692)
Used for primary interactive elements and highlights, conveying energy and creativity.
Poppins
Modern and versatile font used for headings and body text, providing a friendly and approachable feel.
People talking to people
Used in the website title and description, emphasizing the human aspect of PR.
PR
Repeated use of the acronym PR.
Infinity Loop
The logo features a stylized infinity loop shape in a bright pink color.
Overhead Group Shot
The photography style includes overhead shots of groups of people at a table, creating a sense of community and connection.
Social Media Intelligence
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