What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Adorum anchors on Yellow (#f6f6ee) as their primary brand signal, paired with Green (#35f07d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f6f6ee
Primary
#35f07d
Secondary
#c3cbd7
Accent
#8b849c
Accent
#e6c839
Accent
#475131
Accent
Typography
Headings set in Active24 (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Adorum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Adorum is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Lime Green
#2ef379 used in the logo and as a primary accent color.
Active24
Custom font used for headings, giving a modern and technical feel.
Rounded shapes
The design uses rounded shapes for the logo, search button, and cartoon face.
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