ADP Employer Services
The Creator“Powerful HR and payroll built for every business”
Serves Businesses of all sizes
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ADP Employer Services anchors on a vivid Blue (#020135) as their primary brand signal, paired with Red (#d02a20), and accented by Red. The palette leans warm — inviting and energetic.
#020135
Primary
#d02a20
Secondary
#f02823
Accent
#ff0000
Accent
#fcfafa
Background
#e2d4d6
Accent
Typography
Headings set in TaubSans_variable, body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
ADP Employer Services uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
ADP Employer Services is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 10 languages.
US
global
en, es, pt, fr, de, it, zh, ja, nl, pl
ADP Employer Services is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ADP Employer Services. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
020135
Dark navy blue used as the primary brand color, conveying trust and reliability.
TaubSans_variable
Modern sans-serif font used for headings and body text, providing a clean and professional look.
ADP
The brand name is an acronym, making it memorable and easily recognizable.
Speech Bubble
A speech bubble shape with the letters ADP inside.
Social Media Intelligence
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