What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
AdvaScope anchors on a muted Red (#c3aeb3) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#c3aeb3
Primary
#dedcdd
Accent
#414040
Text
#686868
Accent
#fefefe
Background
#8d8a8b
Accent
Typography
Headings set in Oxanium (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AdvaScope uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AdvaScope is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Dark Red
The color #d61440 is used in the logo and website design.
Roboto
Used for body text, providing a clean and modern look.
AdvaScope Logo
The AdvaScope logo features a stylized "V" shape that is slightly tilted and has a break in the middle, creating a distinctive visual element within the company name.
Microscopic Imagery
The website features grayscale microscopic images as a background and in examples, reflecting the company's focus on particle detection and electron microscopy.
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