AEF
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AEF anchors on a vivid Blue (#0055a3) as their primary brand signal, paired with Blue (#d9dde0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0055a3
Primary
#d9dde0
Secondary
#0000ff
Accent
#2456a0
Accent
#008778
Accent
#4f78b1
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AEF uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, technical, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
AEF is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
technical, industrial
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on joomla!.
Market Presence
Regional presence, headquartered in Fulnek, CZ.
CZ
Fulnek, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Deep Blue
Used for the logo and primary CTAs, conveying trust and reliability.
AEF
The company is widely known by its acronym.
AEF Logo
The AEF logo features stylized, interconnected blue shapes forming the letters 'AEF' above the text 'Acimex Electronics Fulnek'.
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