AEROKLUB POLIČKA
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
AEROKLUB POLIČKA anchors on a muted Red (#a78e8e) as their primary brand signal, paired with Red (#c0161e), and accented by Blue. The palette leans warm — inviting and energetic.
#a78e8e
Primary
#c0161e
Secondary
#0b4e93
Accent
#4a2b4f
Accent
#af282c
Accent
#ec171d
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AEROKLUB POLIČKA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AEROKLUB POLIČKA is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Blue
Used for links and some headings, #428bca.
Helvetica Neue
Clean and standard font for body text.
Czech Aviation
Represents Czech aviation and sports culture.
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