Aetna
The Creator“Jsme každodenní partner vašeho marketingového týmu.”
Serves Marketing teams
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Aetna anchors on Blue (#288abb) as their primary brand signal, paired with Orange (#e3a12c), and accented by Pink. The palette leans warm — inviting and energetic.
#288abb
Primary
#2b334f
Text
#ffffff
Background
#e894b8
Accent
#f7f7f7
Surface
#e3a12c
Secondary
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in canada-type-gibson (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Aetna uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Aetna is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Aetna is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Aetna. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#288abb
Dominant blue used in the logo and website design.
Rubik
Used for headings, providing a modern and approachable feel.
Jsme každodenní partner vašeho marketingového týmu.
Positions Aetna as a daily partner for marketing teams.
Clean and modern layout
Easy navigation and clear presentation of services.
Social Media Intelligence
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