afarch.cz
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
afarch.cz anchors on a muted Blue (#7b95ac) as their primary brand signal, paired with Blue (#b3c1d0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#7b95ac
Primary
#b3c1d0
Secondary
#101d25
Accent
#565656
Accent
#5b6e82
Accent
#334356
Accent
Typography
Logo Anatomy
afarch.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
afarch.cz is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue-Gray
Used for the background and text, creating a professional and modern feel.
Minimal Typography
Lack of distinct font choice contributes to a minimalist aesthetic.
AF logo
The logo features the letters 'AF' with a stylized 'A' that has a horizontal line extending from the right side of the 'A' to the 'F'.
Architectural Photography
The photography style emphasizes clean lines, natural light, and showcases the architectural details of the buildings.
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