AG CHEMI GROUP
The Ruler“A Simple Solution”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AG CHEMI GROUP anchors on Green (#5b9a31) as their primary brand signal, paired with Green (#a2bf3d), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#6f7980
Accent
#5b9a31
Primary
#a2bf3d
Secondary
#b2bdc6
Accent
#1187c5
Accent
#242931
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AG CHEMI GROUP uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
AG CHEMI GROUP is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
multinational, headquartered in Rakovník, CZ.
CZ
Rakovník, CZ
multinational
en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
A Simple Solution
Tagline used to convey the brand's promise.
#5b9a31
Green color used in the logo and throughout the website.
Leaf Cluster
A cluster of three green leaves is used as a visual element in the logo and on the website.
Social Media Intelligence
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