AGARICUS
The Innocent“Největší producent žampionů v České republice”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
AGARICUS anchors on Yellow (#faf4de) as their primary brand signal, paired with Yellow (#f6f0cf), and accented by Red. The palette leans warm — inviting and energetic.
#faf4de
Primary
#f6f0cf
Secondary
#431b19
Accent
#000000
Text
#debbc6
Accent
#3072b0
Accent
Typography
Headings set in Courgette (a handwritten style — projecting personality and human warmth), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AGARICUS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AGARICUS is formal and professional, authoritative and decisive, cool and detached.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Kaznějov, CZ.
CZ
Kaznějov, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Founded in 1992
Highlights the company's founding year and history.
Courgette
Used for headings, adding a touch of elegance and tradition.
Social Media Intelligence
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