Divadlo Úsměv
The CreatorServes Children and families
What Drives Them
Brings ideas to life. Values imagination and self-expression.
The brand's personality is overwhelmingly playful, supported by high scores in humor and enthusiasm, a mascot (Kašpárek), and association with children's theater (pohádky). This suggests a core focus on delivering entertainment with a lighthearted and joyful approach.
Color Intelligence
Divadlo Úsměv anchors on Orange (#ddc7b2) as their primary brand signal, paired with Orange (#e75728), and accented by Orange. The palette leans warm — inviting and energetic.
#ddc7b2
Primary
#e75728
Secondary
#92512d
Accent
#a99577
Accent
#c1a38c
Accent
#fcfcfb
Background
Typography
Headings set in Itim (a display face — designed for headlines and visual impact), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Divadlo Úsměv uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Divadlo Úsměv is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
third
elementary
playful
Signature Words
Design Playbook
Stage photography, Promotional shots
staged
vibrant
flat
horizontal
rounded
comfortable
slider
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Divadlo Úsměv is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Divadlo Úsměv. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Ludmila Frištenská
The agency is named after Ludmila Frištenská, suggesting a personal connection and reputation.
Teal Blue
The #3bb5e8 color is used for primary buttons and accents throughout the website.
Itim Display
The Itim font is used for headings, giving a playful and slightly informal feel.
Kašpárek
The favicon and apple touch icon feature a Kašpárek puppet, a traditional Czech theatrical character.
Czech Puppetry
The use of Kašpárek and the focus on children's theater connect to Czech puppetry traditions.
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