Aida Balkan market
The InnocentServes People interested in Balkan cuisine and culture
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Aida Balkan market anchors on Red (#9b2212) as their primary brand signal, paired with Red (#5a2720), and accented by Red. The palette leans warm — inviting and energetic.
#9b2212
Primary
#5a2720
Secondary
#ea2f1a
Accent
#9b9c9c
Accent
#110e0d
Text
#fefefe
Background
Typography
Headings set in cormorantgaramond-light (a serif — evoking tradition, authority, and print heritage), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Aida Balkan market uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Aida Balkan market is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Product-focused, Lifestyle
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Aida Balkan market is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Aida Balkan market. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Brick Red
Used prominently in the logo and as an accent color throughout the website.
Cormorant Garamond
Elegant font used for headings, conveying a sense of tradition and quality.
Balkan Delicacies
Focus on products from the Balkan region.
Taste of Home
Emphasis on bringing the taste of the Balkans to Prague.
Oval logo
The oval logo with the word "Aida" in cursive is visible on the packaging of some products.
Social Media Intelligence
Aida Balkan Specialties, Praha 5. 524 To se mi líbí. Ráda bych dostala na české stoly speciální a jedinečné potraviny z celé bývalé Jugoslávie. Je to jeden z receptů úspěchu.
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