AIX logo

AIX

The Creator
Sports Equipment·Climbing Holds·est. 2018·aix.cz

Serves Climbers, Climbing Gyms

Open SansInnovativeDurableReliableProfessional11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityPerformanceSafetyInnovation

Color Intelligence

AIX anchors on Blue (#488dad) as their primary brand signal, paired with Orange (#72645e). The palette leans warm — inviting and energetic.

#202020

Background

#474646

Text

#010101

Text

#488dad

Primary

#72645e

Secondary

#faf9f9

Background

warm palette(5w/1c)Gray · Blue · Orange

Typography

5 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
arialUISans Serif
Aa
HelveticaUISans Serif
Aa
ArialUISans Serif
Aa
quadmenunavigationSans Serif

Logo Anatomy

AIX uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AIX is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Warmth
65%
Technicality
60%
Formality
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

holdsvolumesclimbingwallsaix

Design Playbook

Photography

Product Focused, Action Shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withWordPress
Social
facebooktwitteryoutubeinstagram

Market Presence

multinational, headquartered in Prague, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

multinational

Languages

en, cs

AIX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AIX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

AIX

Acronym CodeSupporting

The brand name is an acronym.

Consistency90%
WebsiteSocial
ActiveOccasional

Teal

Signature ColorSupporting

The color #488dad is used for accents and calls to action.

Consistency70%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

The Open Sans font is used throughout the website, providing a clean and modern look.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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