Ajashop.cz
The EverymanServes Parents and expecting parents
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ajashop.cz anchors on a vivid Blue (#05a2e3) as their primary brand signal, paired with Orange (#e4cbbb), and accented by Green. The palette leans cool — projecting trust and professionalism.
#05a2e3
Primary
#e4cbbb
Secondary
#099b49
Accent
#e46821
Accent
#274f7c
Accent
#3f7e88
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ajashop.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ajashop.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Ajashop.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ajashop.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used in the logo and for highlighting key elements on the website.
Source Sans 3
Used for body text, providing a clean and readable experience.
Descriptive Product Names
Product names are straightforward and descriptive, making it easy for customers to find what they need.
Baby Face
A cartoon baby face with rosy cheeks and a small smile is used as a mascot.
Aja Lettering
The brand name 'Aja' is written in a distinctive, colorful, rounded, and playful font.
Czech Flag
The Czech flag is used as a cultural symbol.
Social Media Intelligence
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