Horáková Lucie advokátka
The SageWhat Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
The palette leans cool — projecting trust and professionalism.
#191e26
Background
#000000
Background
#fbfcfc
Background
#595d63
Background
#3f3d3d
Text
#000044
Background
Typography
Headings set in Canva Sans (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Horáková Lucie advokátka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Horáková Lucie advokátka is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Horáková Lucie
The brand is named after the founder.
AK
Short for Advokátní Kancelář (Law Firm), used as a prefix.
#191e26
Dark gray, used for the background and text, conveys professionalism and seriousness.
Scales of Justice
The statue of Lady Justice holding the scales of justice is prominently featured, symbolizing law and fairness.
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