Papírnictví AKM, a.s. logo

Papírnictví AKM, a.s.

The Everyman
Retail·Stationery Store·akm.cz
marzo-w00-regularReliablePracticalFriendlyConvenient10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceAccessibilityCommunity

Color Intelligence

Papírnictví AKM, a.s. anchors on Yellow (#f7f5ed) as their primary brand signal, paired with Orange (#d0cac2), and accented by Orange. The palette leans warm — inviting and energetic.

#f7f5ed

Primary

#d0cac2

Secondary

#c0a981

Accent

#917252

Accent

#ebcd15

Accent

#40383c

Text

warm palette(6w/0c)Yellow · Orange · Gray

Typography

Headings set in marzo-w00-regular (a sans-serif — clean, modern, and optimized for digital), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
marzo-w00-regularHeadingsSans Serif
Aa
din-next-w01-lightBodySans Serif
Aa
open sanssecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Papírnictví AKM, a.s. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Papírnictví AKM, a.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
75%
Enthusiasm
70%
Formality
65%
Warmth
60%
Urgency
35%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

PapírnictvíJsme blízko Vás!

Design Playbook

No design patterns detected

Digital Footprint

Built on Wix, active on 2 social platforms.

Built withWix
Social
facebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

Papírnictví AKM, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Papírnictví AKM, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

AKM

Acronym CodeSupporting

Part of the brand name.

Consistency90%
WebsiteSocial
ActiveOccasional

Yellow (#ebcd15)

Signature ColorSupporting

Used for accents and highlights, providing a cheerful look.

Consistency80%
Website
ActiveOccasional

marzo-w00-regular

Typography CodeSupporting

Used for headings and body text, creating a clean and modern feel.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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